Architectural elements are appealing in anything: clothing, furnishings, transit and a host of other categories that fall under the creative umbrella. And, of course buildings are all about architecture. Architectural elements strongly influence not only the exterior of the structure but the interior as well. Interior design certainly is part of architecture's success, but frequently is offered second billing to the outer art of the building. The interior of the architecture augments the exterior of the structure in creating a wonderfully harmonious work of architecture. However, interior need not necessarily conform to the style of the building's front. Sometimes the interior may surprise. A modern building has an antique focused interior and a Gothic edifice exhibits Bauhaus furnishings. These are successfully realized but not as frequently as adhering to the architectural style of a building's facade, as in Federal
out+Federal
in. I must admit I like surprises and an eclectic
look is appealing to my aesthetic perspective.
Recently I was in NYC's iconic department store, Macy's on 6th Avenue and 34th Street. The building's exterior is a amalgamation of styles from Palladian to added Art Deco and other period embellishments. The interior of the huge flagship department store has lately undergone modernization. The previous architectural interior design, filled with interesting detailing and nooks has been vanquished in favor of a more open, modern style. However, touches of the century+ year old interior is captured in this architectural-style display, which incorporates bygone elements into an arresting way to draw attention to merchandise. I appreciated the unusual use of items to create a visual work that is old and new; unusual and familiar and wonderfully artful in its use of architectural design.
Architectural Department Store Display: NYC, Black and White Architectural Photography
www.ellenfisch.com
Read more about Macy's transformation:
http://cityroom.blogs.nytimes.com/2012/09/13/macys-is-losing-its-marble-annoying-a-preservationist/
Read more about architectural department store displays:
http://www.dezeen.com/2014/02/12/nendo-transforms-tokyo-seibu-department-store-into-a-european-park/
I really like this image because of it's use of human forms set against the line of the space. The bust floating above the mannequin really seals the deal.
ReplyDeleteGreat display design! Reminds me of the images in magazines in the 1940's-50's. A sort of connect-the-memory dots. Thanks, Nick!
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